SEOUL, June 5, 2026 – Hyundai Motor Company today announced its largest-ever deployment of mobility and robotics solutions for the FIFA World Cup 2026™, extending the legacy of its 27-year partnership with FIFA.
As a long-standing FIFA partner, Hyundai Motor continues to build on nearly three decades of collaboration by expanding its role beyond mobility to include robotics and next-generation technologies, supporting tournament operations across 16 host cities in the United States, Canada and Mexico.
The 2026 tournament also marks the first major activation under Hyundai Motor’s renewed role as FIFA’s Official Robotics Partner, reinforcing the company’s vision for smart mobility and innovation on the world stage.
As FIFA prepares to host the largest World Cup ever—spanning three countries and 16 host cities—our 27-year partnership reflects a shared commitment to excellence, innovation and global collaboration. As both a mobility and robotics partner, Hyundai Motor is proud to support tournament operations through seamless transportation and advanced robotics solutions that enhance the overall event experience.
Sungwon Jee | Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company
Category: News
